You aren't doing 'digital marketing'. You're effectively marketing in a digital world. Even though the way the world does business has drastically changed, the way you grow a business remains the same. Building trust, identifying problems and goals, offering your product or service as a solution to those in your target audience. The earthmoving industry as a whole is in a bit of a slow transition moving from print-based advertising to online marketing, so you'll be ahead of the curve.
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